![]() ![]() The pervasiveness of this idea has infiltrated so many brands and even many areas of pop culture. So could it work? Keep reading, I get to that at the end. I would guess that everyone reading this believes that subliminal advertising is a thing that has, or at least could work. Since this fabricated study, there have been numerous others that have been conducted. Yep, when other researchers couldn’t replicate these results, he admitted it was completely fabricated. ![]() Vicary conducted this study over a six-week period and claimed to have increased popcorn sales by 50 percent and Coca-Cola sales by 18 percent compared to the previous period. Psychologist James Vicary projected images on the screen at 1/3,000 of a second urging viewers to “drink Coca-Cola” and “eat popcorn”. It all began in a Fort Lee, NJ movie theater in 1957.
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